Mobile game ‘mortality rate’ hits 83% within three years
A new whitepaper titled "Good Games Don't Die" reveals that 83 percent of launched mobile games fail within three years.
The study, conducted by revenue growth engine SuperScale, polled 500 developers across the US and UK to uncover issues plaguing the $96.2 billion mobile gaming industry.
The report unveils a catch-22 where 78 percent of developers prefer building new games despite a critical 43 percent failure rate during development alone.
This trend...
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